New year new (and final) branding...

I have now selected a final design for my new logo. I have selected a colour palette of four colours, one being grey so that I have a version for black and white printing. The peach colour is going to be my main one and then the two end colours will be back-up, accent colours.

The other 3 versions of the logo are me experimenting with the 4 colours to see if a duo colour logo would be more effective.

If I did use two colours I would select the logo on the left as I feel the alternate colouring works better as a whole over the top and bottom splitting.

I have also made a simple pattern out of my decoration/logo which I could use on the mailshot or on envelopes or the back of letters...

Above I have tried to create two simple sticker shapes that I could lasercut out, one would be for the closing of the envelope and the second would be where I could write the address on the front...

I now need to mock up my new mailshots, business cards and leterheads. I also need to start developing my website so that it is ready for my work placement meeting with Vibrandt in reading week. I also want to revisit FLB to see if I could get their input on my mailshot and branding.